Al-Raba Technologies
Mission-critical power infrastructure for UAE enterprises
A multi-vertical B2B platform for Dubai's trusted distributor of mission-critical power. UPS systems, EV charging, batteries, and hybrid inverters, plus industry solution pages for data centers, healthcare, and manufacturing, all built for enterprise lead generation.
Timeline
4 weeks
Lead Growth
180%
Monthly Traffic
8,500+
The Journey
From challenge to solution
4 Power Verticals + 4 Solutions
Eaton, APC, Tripp-Lite Partner
WhatsApp Lead Capture
The Challenge
Al-Raba Technologies distributes mission-critical power across the UAE, from UPS systems to EV charging, partnering with brands like Eaton, APC by Schneider Electric, and Tripp-Lite. Their old site buried that depth and did little to convert the buyers who matter: IT managers, facility managers, and data-center operators. They needed a platform that showed the full product range and turned technical credibility into qualified inquiries.
Our Solution
We built a modern, mobile-first B2B platform on Next.js 15 with a structured product architecture: dedicated pages for each power vertical (UPS, EV charging, batteries, hybrid inverters) and industry-specific solution pages for data centers, healthcare, manufacturing, and commercial operations. Each page pairs clear technical positioning with hard reliability numbers, and WhatsApp Business integration turns interest into instant inquiries. A headless CMS keeps the catalog easy to maintain.
What we delivered
Everything we shipped
Dedicated product pages for four power verticals: UPS systems, EV charging, batteries, and hybrid/home inverters
Industry solution pages for data centers, healthcare, manufacturing, and commercial operations
Service pages for UPS maintenance, load-bank testing, repair, and power consultation
Technical positioning paired with reliability metrics (uptime, transfer time, monitoring)
WhatsApp Business integration for instant enterprise inquiries
Headless CMS for easy catalog and content management
Resource library with downloadable brochures
Mobile-first responsive design with strong visual hierarchy
SEO optimized with structured data for B2B discovery
Built around partner brands Eaton, APC by Schneider Electric, and Tripp-Lite
Technology Stack
frontend
backend
integrations
Every screen, built to convert
A look at the interfaces we designed and shipped, feature by feature.
UPS Systems
The flagship product vertical: enterprise UPS systems with clear technical positioning, partner brands, and the reliability case for uninterrupted power.
EV Charging
A dedicated EV charging vertical covering residential, commercial, and public AC and DC solutions for a fast-growing UAE market.
Data Center Solutions
An industry solution page that speaks to data-center operators with 99.99% uptime, zero-transfer-time, and 24/7 monitoring as the proof points.
Healthcare Solutions
A solution vertical for hospitals and clinics, framing reliable power as patient safety with life-support-grade reliability metrics.
Hybrid & Home Inverters
A residential vertical pairing solar and battery backup, extending the catalog from enterprise into modern home power.
Desktop Optimized
Stunning experience on large screens
Mobile Responsive
Perfect on phones and tablets
Measurable Impact
Real numbers. Real growth. Real results.
180%
Increase in Leads
4.5%
Conversion Rate
8,500+
Monthly Visitors
< 2s
Page Load Time
200+ products
Catalog Depth
3x increase
More Inquiries
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Check your site free"Pikasso Studio rebuilt our platform to match how enterprise buyers actually decide. Each power vertical and industry solution now has its own page, the technical credibility comes through clearly, and WhatsApp inquiries land instantly. Our lead quality and customer engagement have improved markedly."
Mohammed Al-Raba
Managing Director, Al-Raba Technologies
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- Automation
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- Authentication
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- AI Chatbots
- Dashboards
- Automation
- SEO
- Analytics
- Authentication
- Payments
- CMS